segmentation of the market

См. также в других словарях:

• segmentation — segment seg‧ment 2 [segˈment] verb [transitive] MARKETING to divide a large group of people into smaller groups of people of a similar age or with similar incomes, interests etc, so that products that are most suitable for each group can be sold… …   Financial and business terms

• Market Segmentation Index — or Celli Index of Market Segmentation, named after the Italian economist Celli G. GianLuca, is a measure of market segmentation. This Index, is a comparative measure of the degree of monopoly power in two distinctive markets for products that… …   Wikipedia

• market segmentation — the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the… …   Financial and business terms

• Segmentation — may mean: *Market segmentation, in economics Biology *A morphogenesis process that divides a metazoan body into a series of semi repetitive segments *Segmentation (biology), the structure that results from said processComputing *Segmentation… …   Wikipedia

• Market analysis for product software — consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps …   Wikipedia

• Market share analysis — is an important part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of… …   Wikipedia

• Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

• Market analysis — A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all these analyses the chances,… …   Wikipedia

• Market research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• market segmentation — /ˌmɑ:kɪt segmen teɪʃ(ə)n/ noun the division of the market or consumers into categories according to their buying habits ● Our strategy is based on satisfying the demands of many different types of buyer and therefore requires thorough market… …   Marketing dictionary in english